![]() This was followed up in the coming weeks by a wealth of fan art and numerous reviews on YouTube and Twitch by prominent content creators, which garnered the small developing duo a fair bit of attention. The internet responded almost immediately to Bendy and the Ink Machine , with thousands of downloads happening overnight. Then they went to sleep, and neither of them expected what they awoke to the next morning. Just hours before release, the pair decided that their main character should probably have a weapon, so they drew up an axe, gave it to Bendy, and released their impromptu IP on February 10th for free on Game Jolt. The duo prepped the new game for release within the span of a week, with Mike citing just under 7 days of total development time. The original code was sent over to Mike, who loved the concept and optimized the coding so that the project ran smoother. theMeatly reportedly created the main character in around 20 minutes, and the name is actually the product of Blender, the 3D game development engine, creating a typo with the save file: Bendy. “What if we made a game where players could walk through a 3D world made entirely of sketches?”Īnd thus, Bendy and the Ink Machine was born. It was during one of these larger-scale productions, which he promised me we’d learn more of in the future, that Mike received a message from theMeatly with an entirely new concept in the form of what they like to call “the idea fairy.” With a mutual respect for the medium and the independent development process, the two came together to work on numerous prototypes, many of which were inspired by the artistic work of theMeatly. TheMeatly Games is the combination of independent developer Mike Mood and comic artist theMeatly, who you may know from his stories surrounding the lives of video game developers. The talk was held specifically for other independent developers and members of the gaming community, so that Mike could impart some of the wisdom that he had gleaned during his previous months of “accidental success.” While I walked into the presentation a little skeptical on how a developer could become ‘accidentally’ successful, I left instead impressed at the ability of theMeatly Games to make impromptu decisions which capitalized upon a series of small windows of opportunity. Sound too good to be true? I recently attended a presentation put on by Mike Mood and his wife Jillian’s PR and event-planning company, which was held at bitHeads Software Development Studio here in Ottawa, Ontario. This is what led to indie developer theMeatly Games releasing their surprise hit Bendy and the Ink Machine on a whim, after spending months working on a completely different project. How would you define success? For Mike Mood, co-developer of Bendy & The Ink Machine, he would define success as a series of accidents and lucky circumstances, which, when strung together in the right order, led to the creation of a new IP that took the internet by storm overnight.
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